Skateboard, Snowboard

ARBOR RECEIVES TWO AWARDS

7. November 2009

Arbor’s redesigned draft receives two major awards in recognition of a new System set of rocker-based technologies; the SIA & Snow Press “Innovation Award” and the Outside Magazine “Gear Of The Year” award.

The Arbor Collective redesigned the Draft series, offering up their take on the rocker revolution taking snowboard design by storm. The new Draft has been designed around The System, a fusion of interdependent technologies that support rocker-specific performance. These rocker boards represent a completely different approach to snowboard design and performance. As a result, using rocker requires a total rethinking of long held ideas on material and design, and how those technologies interact. Based on this, Arbor developed The System to address the new physics of riding rocker.

“I was initially cautious about adding rocker to any of our snowboard designs,” said Bob Carlson, Arbor’s cofounder. “The effect de-cambering has on edge and flex performance is massive and the consequences of such a radical alteration must be addressed. Existing designs cannot just be rockered if you expect a board to function. You have to start from scratch, looking at every aspect of a board’s design in an effort to understand how rocker will affect its function. At Arbor, we scrapped everything we thought we knew, and methodically built The System set of technologies. I think you’ll find that we’ve created a balanced, more functional system that actually delivers the performance promised by rocker design. There’s a reason why it’s Arbor team rider, Pat Milbery’s favourite board.”

The Draft received Outside Magazine’s snowboard “Gear of the Year Award.” Managing Editor for Outside Magazine, Alicia Carr had said “This year, more than half of our seven favourite snowboards feature this technology (multiple sidecut), though none employs it better than our ‘Gear of the Year’ winner, the Arbor Draft.”

SIA and Snow Press bestowed their “Innovation Award” on the Draft. “A player in snowboarding’s eco revolution, Arbor continues to up their game by introducing cutting-edge products that appeal to socially and environmentally conscious shredders,” said Mike Horn, snowboard editor for Snow Press. “The Draft is a freestyle-oriented twin featuring Arbor’s holistic “System,” a blend of interdependent technologies including Parabolic Rocker and Grip Tech sidecut, which redefine the ride…and leave only tracks in their wake.”
www.arborboards.com

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